
| Since 2003, independent designer Jen Sertl has been deconstructing and restyling vintage cashmere into halters, wraps, sweaters, shrugs and scarves. Each piece is handcrafted by the designer and features thoughtful details like ruffling, hand beadwork, silk velvet and lace trims, and vintage pearl and rhinestone buttons. The result is a collection of exclusive, one-of- a-kind pieces that are versatile enough to be dressed up or down. Sertl also creates one-of-a-kind A-line wrap skirts of raw silk, silk organza and other fine textiles featuring ruffles and other hand- detailing designed to be feminine and flattering. Her inspiration is rooted in tradition: She is inspired by her grandmothers’ practice of utilizing what you have to create something new, by the idea of giving something a second life that is somehow more beautiful than the first, and by the idea that in doing so she is honoring her heritage. Jen gives trunk shows throughout the Midwest and had her first department store showing at Mark Shale in Atlanta in Fall 2008. She has received global attention for her ecofriendly designs, including features on treehugger.com and ecoluxe.com. Sertl donates a portion of sales each year to Amani ya Juu, a ministry teaching sewing skills to refugee women in Nairobi, Kenya so they can provide for themselves and their families. |