| Since 2003, independent designer Jen Sertl has been deconstructing and restyling vintage cashmere into halters, wraps, sweaters, shrugs and scarves. Each piece is handcrafted by the designer and features thoughtful details like ruffling, reverse applique, hand beadwork, silk velvet and lace trims, and vintage pearl and rhinestone buttons. The result is a collection of exclusive, one-of-a-kind pieces that are versatile enough to be dressed up or down. Sertl also creates one-of-a-kind A-line wrap skirts of raw silk, silk organza and other fine textiles featuring ruffles and other hand-detailing designed to be feminine and flattering. Her inspiration is rooted in tradition: She is inspired by her grandmothers’ practice of utilizing what you have to create something new, by the idea of giving something a second life that is somehow more beautiful than the first, and by the idea that in doing so she is honoring her heritage. Jen gives trunk shows throughout the Midwest and had her first department store showing at Mark Shale in Atlanta in Fall 2008.She has received global attention for her ecofriendly designs, including features on treehugger.com and ecoluxe.com. Jen donates a portion of sales each year to Amani ya Juu, a ministry teaching sewing skills to refugee women in Nairobi, Kenya so they can provide for themselves and their families. About the designer, in her own words: This is an interview that I feel best sums up what is most important to me: http://realbeauty.quasico.com/category/real-beauty-interviews I have a degree in art history with a focus in Italian Renaissance art, and a love affair with textiles. Perhaps this is why my eyes were always drawn to the gorgeously depicted velvet drapings in the paintings of the artists of that time period. Working with vintage cashmeres is something I truly love and enjoy every moment of. I hand-select each sweater based on quality, style, and color. I find it invigorating to work with each vintage piece as each has inherent flaws to work around and with. It is a challenge I look forward to each time I pick one up. I incorporate Italian silk velvets, using embroidery, hand-beading and applique work. One of my childhood loves-- raw silk and silk in its many forms and finishes. . . the texture and the raw edges. I even find the scent of raw silk to have a strangely comforting familiar smell that always makes me think of family. Even more peculiar is the connection I recently uncovered while talking with my grandma about our Italian heritage. She shared with me that my great-grandma's parents were silk- worm farmers in Northern Italy and that she lived and slept in the barn with the silk worms hanging over her each night. It is this connection and many others that enliven me, and lead me to believe I am exactly where I am supposed to be doing what I am meant to do. |